Superdrug has named deals expert and TV presenter Chloe Carmichael as its new cost-of-living ambassador as it looks to support shoppers feeling the pinch.
Carmichael, who runs a 60,000+ strong online community Chloe’s Deal Club, will be working with the business from July to September to raise awareness on summer savings and the best value own-brand products across key categories.
She will also be creating a mini-series on social media to raise awareness of the very best savings, deals and promotions across key categories and everyday essentials.
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The partnership marks the second successful year of the retailer’s ongoing cost-of-living campaign, which aims to enable customers to access the best deals and everyday low pricing.
Last year the business was the first health and beauty retailer to introduce price freezes across 150 essential products, expanding the initiative to over 5,000 beauty products.
It has also rolled out additional employee benefits, such as the option of being paid part of their salary early and greater access to healthcare, to support colleagues.
Carmichael said: “I couldn’t be more excited to be working with Superdrug as their new Cost of Living Ambassador. I’ve always been a huge fan of the brand and how they put accessibility at the heart of everything they do – so to be able to spread the word about their incredible summer savings to my community at such an important time is something I’m really looking forward to.
“Having worked in the beauty industry before forming Chloe’s Deal Club, it’s an area I’m super passionate about, so this feels like the perfect fit!”
Superdrug chief commercial officer Simon Comins said: “With our ongoing cost-of-living campaign, we commit to bringing customers the best value on everyday products.
“We know that customers are always looking for ways to shop smarter, and by partnering with Chloe, we hope to help even more shoppers take advantage of our summer savings – from essential healthcare products to items that will provide joy and a moment of self-care, without breaking the bank.”
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