John Lewis is running a 25% off promo its entire own-brand school wear range as the new academic year nears, for the first time.
Shoppers will be able to enjoy savings on the department store retailer’s entire Anyday school wear range until September 3.
It comes as a study shows that 57% of parents are looking to save money on school uniforms this year, while a total of 65% searching around for the best deals.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
John Lewis Children’s Clothing & Schoolwear Buyer Cydney Ball said: “More than ever, we know how important value for money and great quality is to our customers. That’s why we’ve committed to keeping our school uniform prices flat on last year and are running this promotion throughout the school holidays.
“With adjustable waists and longer lengths to our Easy Care and stain resistant items – our school uniforms are made to last. And you don’t have to take our word for it – we’ve recently been awarded ‘Best For Durability’ by MadeforMums.”
The retailer’s move comes just a week after it said it would be freezing prices across its entire school uniform range in a bid to support families.
On top of expanding its Anyday range for school items, John Lewis has also added more affordable shoes, recognising this can be a big expense for parents.
Click here to sign up to Retail Gazette‘s free daily email newsletter
