Lounge Underwear is set to open the doors to its first permanent store next month in Westfield White City.
After 7 years of trading solely online and scaling the business to £71m, the lingerie retailer will welcome shoppers to its new store from Saturday 7th October.
According to the company, the store will feature a modern, luxury aesthetic with innovative fitting rooms inside and assistant shopping services that are set to “change the way women shop underwear and apparel”.
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This summer the retailer revealed it would be opening eight new stores across the next 12 months as part of its ambitious expansion plans.
The Westfield White City store will be followed by six more locations across the UK and one in Germany.
The stores, between 2,000 – 3,000sq ft, will be fitted with click-and-collect and home delivery capabilities for a service-led experience.
A small collection of products will be on display, and shoppers can request further sizes from store assistants.
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