Lounge Underwear will open eight stores across the next 12 months as part of its ambitious expansion plans.
The lingerie retailer is set to make its permanent bricks-and-mortar debut at Westfield White City in September, which will be followed by six more locations across the UK and one in Germany, Drapers reported.
The stores -between 2,000 – 3,000sq ft- will be fitted with click-and-collect and home delivery capabilities for a service-led experience.
A small collection of products will be on display, and shoppers can request further sizes from store assistants.
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The shops will stock lingerie, loungewear, nightwear and swimwear in sizes ranging from 30A/XS to 40G/3XL.
Lounge Underwear co-founder Daniel Marsden told the outlet that the retailer is targeting locations with “huge natural footfall”, such as shopping centres and high streets, to help build a “national presence” in the UK.
“We will still try to nail the major flagship in [international] countries we trade in, but it was important for us to make our brand accessible to as much of the [UK] as possible first.”
The retailer is also planning to open a store in Germany, which accounted for a third of its £68.5m sales in the 12 months to June 2023.
The move to permanent brick-and-mortar locations comes after a successful series of pop-ups late last year across the UK and Germany, including London’s Covent Garden, Manchester and Berlin.
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