Bravissimo sales hit by lockdowns

Lingerie and swimwear brand Bravissimo felt the impact of the pandemic on its bricks-and-mortar stores.
The lingerie retailer has 23 stores across the UK.
// Bravissimo hit by temporary store closures and falling demand for swimwear amid Covid-19
// Total revenue in the year to October 2020 dropped 30.1% to £42.1 million

The lingerie and swimwear retailer Bravissimo which has 26 standalone stores in the UK, said total revenue in the year to October 2020 dropped 30.1 per cent to £42.1 million.

It recorded a pre-tax loss of £4.4 million, widening from a £637,308 loss in the previous 12 months.

The retailer, which specialises in D cup and above products was hit by temporary store closures amid nationwide lockdowns and demand for swimming costumes falling due to travel restrictions.

In a bid to limit losses, the company adapted its offering in the pandemic with new virtual bra fittings and saw positive online trading as a result.

Chief executive Leanne Cahill said physical fittings and store environments “remain key strengths of our UK business and these are being enhanced” by an improved ecommerce arm.

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