// Marks & Spencer has dropped the shade ‘nude’ across a range of products – from lingerie and tights to lip stick and foundation
// All lingerie previously labelled as nude at the retailer is now described as ‘opaline”
Marks and Spencer has announced it will be dropping the shade ‘nude’ across its ranges many of its ranges, in a bid to up its commitment to diversity and inclusion.
Historically, the colour “nude” has long been associated with light or fair skin tones, effectively excluding darker skin tones but the retailer is now looking to change that.
The renaming move includes lipstick, lingerie and tights amongst other products, with ‘nude’ set to be replaced with terms such as ‘opaline’ or ‘almond’ as well as updating terminology for darker skin tone items too.
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For underwear items like the range of Flexifit Wired Full-Cup T-Shirt Bra, the names for darker skin tones have been updated in line with the move. Previously named shades such as ‘tobacco’, ‘cocoa’ and ‘cinnamon’ have now been updated to ‘topaz’, ‘rich quartz’ and ‘rich amber’.
In makeup, the retailer has already updated the language on its website as seen for the description of the Stila Stay All Day Liquid Lipstick.
The description now reads: “Noticed something different? We’ve been reviewing our product and colour names in line with our commitment to celebrate diversity and inclusion.
“We’re removing any names that we don’t believe reflect this commitment. This product used to have a variant called Nude which we have amended to Almond.
“Please don’t worry if the name on the packaging looks different, our packaging takes a little longer to update.”
“We’re always looking at our products to see how we can make our offer more relevant for all of our customers.”
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