M&S has added Adidas and Sweaty Betty to its ever-increasing roster of third-party brands as it looks to attract new customers.
Over 150 products across the two sportswear brands will launch on the retailer’s Sports Edit platform later this month.
The platform will also welcome Columbia, Regatta and Sorel in the coming weeks as it looks to drive online growth.
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M&S director of third-party brands Nishi Mahajan said that expanding its sporty collections was “just one of the way’s we’re continuing to become more relevant to our customers’ lifestyles”.
“Earlier this year we launched a dedicated sportswear hub through The Sports Edit on M&S.com – home to our own brand Goodmove, as well as a selection of carefully curated third-party brand partners.”
“As we continue to grow market share and build credibility in sportswear, we’re delighted to be welcoming adidas and Sweaty Betty to the platform as part of our wider ‘Brands at M&S’ strategy,” Mahajan said.
The retailer acquired a stake in sportswear platform The Sports Edit in March last year and then launched the platform on its website in February.
Adidas and Sweaty Betty are not the only brands to join the M&S’ growing list of third-party brands, as the retailer welcomed furniture specialist Swoon and upped its beauty offer with Estée Lauder Fragrance.
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