Womenswear brand Little Mistress has been snapped up by fashion supplier Poeticgem Group.
Poeticgem, which works with businesses including Sainsbury’s, has bought the brand IP and will design, source and distribute the Little Mistress portfolio of brands worldwide.
Little Mistress chief executive and founder Mark Ashton is set to join Poeticgem Group as executive director and will continue to be responsible for driving the brand under a new trading name of Moda & Beyond within the Poeticgem umbrella.
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Poeticgem Group managing director Anuj Banaik said: “We are delighted to welcome Mark Ashton and his team as they join the Poeticgem family. This aligns seamlessly with our overarching vision for the brand’s business, which revolves around providing exceptional and unique fashion experiences to our valued clientele.”
At the start of the year Sainsbury’s began stocking Little Mistress online and in selected stores.
At the time, the deal expanded the third-party partnerships of Little Mistress, which launched back in 2010 and is stocked across a variety of major retailers including John Lewis, M&S, Next, JD Williams, Matalan and Asos.
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