// Oasis stocks third-party brands on its website for the first time
// Girls on Film, Little Mistress and Paper Dolls from The Little Mistress Group are now available on the Oasis website
// The group launched a new online marketplace in March and now stocks 26 brands
Oasis has began stocking third-party brands as it launched brands from The Little Mistress Group on its website.
The brands, Girls on Film, Little Mistress and Paper Dolls, are all now available on the Oasis website.
This marks the first time the group has launched third-party brands online, Drapers reported.
The group launched a new online marketplace in March and now stocks 26 brands, including Oasis, Sass & Belle, Goddiva, Warehouse, Pretty You London and Divine Grace.
“This is an interesting test for us to see if there is an appetite other brands on our website,” Oasis and Warehouse chief executive Hash Ladha said.
“Little Mistress and Paper Dolls bring something different to customers from our own fashion ranges. Oasis Bridesmaids has performed well on Little Mistress, so it seemed like a natural thing to test”.
Little Mistress chief executive and founder Mark Ashton added: “Having worked with Oasis and Warehouse in the reverse way for six months, via the Little Mistress marketplace, there is an obvious synergy with our customers, the engagement has been huge for us so reversing the offer and offering our brands on Oasis will be exciting.”
In late September, The Oasis and Warehouse Group has recorded a rise in sales and profits despite a “difficult” trading environment.