John Lewis has appointed Paul Jones as its new head of brand and store experience, who has be charged with developing “the next evolution of John Lewis department stores”.
His role is described as “integral” to developing the customer strategy of both the John Lewis and John Lewis Partnership brands by setting the strategic direction for future brand propositions, innovation and layouts across the retail stalwart’s 34 store estate.
Jones, who will report into to pan-partnership customer director Charlotte Lock, will join in early January.
He will focus on combining the best of the retailer’s products and services to create experiences that “engage and excite” as the business looks to bring to life its promise to be there for all life’s moments.
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He joins the business from Tesco where he has spent the last 12 years in head of brand roles.
Prior to Tesco, Paul has worked across the industry, as design director and associate director at JHP Design and senior designer at Chadwick International working with clients such as Harrods and Selfridges.
Jones said: “This is an genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”
Lock added: “Our stores are where outstanding service, stand-out experiences and brilliant products come to life. Paul’s appointment underlines the role they continue to play within our omnichannel strategy – and more crucially their importance to our customers.
“Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”
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