Tesco has relaunched Paperchase online and in selected stores, just 10 months after it rescued the brand out of administration.
Customers will be able to shop the new stationery items in 120 of the grocer’s supermarkets around the UK from today.
‘Paperchase at Tesco’ has launched with four core ranges – Rainbow, Pastel Ombre, Artful Scribbles and Confetti – all offering a wide selection of themed stationery products, including notepads, pens, highlighters, washi tapes and gift wrap.
Tesco director for homeware Ally Rose said: “We know that Paperchase lovers will be pleased to see their favourite stationery brand again, and we’re excited to be making these premium, design led products available to Tesco customers, to spread a little more joy.
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“With a variety of trends available in the range we’re making it easy for shoppers to express themselves and find something to suit their individual personality whilst doing their weekly shop- whether that’s someone who loves working with bright neon colours, a detailed organiser who prefers neutrals or something in-between.
“It’s brilliant to see all the beautiful colours and designs coming to life both in our stores and online.”
The news comes as Paperchase’s rainbow branding was spotted in several Tesco stores earlier this month.
The supermarket snapped up the stationery chain’s brand and intellectual property in a pre-pack deal back in January.
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