Black Friday online traffic was down 12% on last year, according to data intelliegence platform SimilarWeb, however some retailers fared better than others.
In the winners camp stood Chinese marketplace Temu, however the phenomenal 74,150% year on year growth it achieved was largely because the business had not long launched this time last year.
Fellow new UK entrant Sephora saw a 132% growth, whilst Moonpig was also a high-flyer with traffic soaring 48% against last year.
Debenhams.com, now owned by Boohoo, saw a 46% jump, according to the SimilarWeb, which analysed Black Friday traffic for over 1,000 UK retailers.
Black Friday Winners
| Temu +74150% |
| Sephora +132% |
| Moonpig +48% |
| Debenhams +46% |
| Zara +32% |
| Ticketmaster +24% |
| Pandora +14% |
| Gymshark +12% |
| H&M +10% |
| Sainsbury’s +4% |
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
On the other hand, fellow Boohoo-owned brand PrettyLittleThing saw the biggest decline, with traffic plunging 45%.
Asos also experienced a 43% traffic plunge, while Currys was down by 34% during the event.
Black Friday Losers
| PrettyLittleThing -45% |
| Asos -43% |
| Currys -34% |
| River Island -32% |
| Waitrose -31% |
| Argos -31% |
| Boohoo -30% |
| Next -26% |
| Shein -22% |
| Tesco -20% |
| John Lewis -15% |
| Nike -14% |
| Amazon -1% |
Click here to sign up to Retail Gazette‘s free daily email newsletter
