For the second report in our three-part series, ‘The online retail rule book: unlocking opportunities in a challenging economic environment’, we look at the components of the optimal online checkout experience.
From both a consumer perspective and a leading retailer point of view, we highlight the dos and don’ts of digital UX and functionality – against the backdrop of what is a challenging economic environment for retailers and brands.
Every poor experience that leads to a missed conversion opportunity can lead to double in an inflationary market where consumers are more discerning with their discretionary spending and the retail industry as a whole reported online trading declines in 2022. Therefore, it is crucial businesses looking to sell more via e-commerce must follow best practices and understand what consumers are asking of them.
What do customers want, and what don’t they want from online checkouts? Download the free report to find out.
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