Bershka has teamed up with AI-powered virtual fitting room platform 3DLOOK as it looks to reduce rising return rates and offer a more “seamless online shopping experience”.
The Inditex-owned fashion retailer said the rollout of the new virtual try-on service hopes to “eliminate the fit and sizing guesswork” typical of online shopping, to boost ecommerce sales.
Customers can opt for a virtual try-on experience on Bershka’s website by selecting an item and clicking on the “See how it fits me” widget.
Accessible on all mobile devices and laptops, the technology requires customers to take two photos – front and side views.
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Using artificial intelligence, a voice assistant guides customers through the process, ensuring optimal posing for accurate results.
The 3D mapping technology ofYourFit, combined with its advanced size recommendation system, delivers immediate advice on the most suitable size while creating an exceptionally realistic and accurate virtual fitting experience.
The tool also offers personalized size recommendations through 3DLook’s YourFit technology.
Bershka ecommerce department said: “We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today.”3DLook chief commercial officer Whitney Cathcart said: “The fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency — and it is up to the industry giants to lead by example.”
“Our virtual fitting room technology has the power to revolutionize the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns and appeal to a younger camera-driven digital generation, and we are thrilled to embark on this journey with BERSHKA and anticipate its future expansion.”
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