Revolution Beauty has appointed Erin Cast as president of its North American division, which the beauty retailer called a “pivotal market” for future growth.
The business said Cast’s appointment underlines the significance of North America to Revolution Beauty’s growth ambitions.
Based in New York, she will build upon the group’s strong foundations within the large and attractive markets of the US and Canada.
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Cast brings over 25 years of experience across sales, marketing, general management and board roles in beauty, food & beverage, and omnichannel retail. Her most recent role was as general manager, Royal Canin at Mars.
Prior to that, she served as the CMO, global consumer beauty at Coty, successfully leading the turnaround of Cover Girl and accelerating growth for Sally Hansen.
Cast also spent a decade at L’Oréal consumer beauty, based in New York, with a focus on cosmetics and skincare.
CEO Lauren Brindley said: “We have established partnerships with many of the leading beauty retailers but are still a new brand with major headroom for expansion. Erin’s deep US and global beauty experience across sales, marketing, and general management roles, makes her the ideal leader to revolutionise growth in the region.”
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