Sainsbury’s and Just Eat have teamed up to trial the first-ever ‘Christmas Picky Bits’ delivery store in London this weekend.
Open from 8 to 10 December, the concept allows shoppers to build their own ‘picky bits’ meal from a selection of the nation’s favourite nibbles, with veggie, vegan and meat options available.
Picky food-lovers can order from the ‘Just Eat x Sainsbury’s’ store in London areas in and around Bermondsey and Wood Green, exclusively on Just Eat opening for lunch and dinnertime.
The curated bundles will cost £10 with sales donated to its charity partners, Social Bite and FoodCycle.
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The launch of the store comes as research from Just Eat reveals that Brits said tucking into Christmas picky bits, was one of their most popular festive traditions (77%), beating opening presents (59%), attending parties (22%) and carolling (15%).
The data found that Gen Z are those driving this meal occasion, with almost half (44%) admitting being influenced by viral social phenomena like TikTok’s “Girl Dinner”, citing the need for “no rules” when it comes to their festive meals.
Those ordering from the Christmas Picky Bits store can personalise their festive spread with a wide choice from the supermarket’s Taste the Difference range; from classics such as pigs in blankets, an antipasti platter or brie and cranberry tarts, to sweet treats such as chocolate or mini mince pies.
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