Victoria’s Secret is set to launch a new store on Oxford Street as it closes its New Bond Street site.
The business is understood to be in talks to open a store at 360-366 Oxford Street in the site previously occupied by H&M, Drapers reports.
The opening would see the lingerie company close its New Bond Street site, which has been open since 2012.
Victoria’s Secret is thought to have a flexible lease agreement with its landlord and it is unknown when the relocation will occur.
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There are thought to be refurbishment plans for the Victoria’s Secret New Bond Street site, with the location set to be divided into various retail units during the coming years, according to Drapers.
Earlier this year, Victoria’s Secret CEO Amy Hauk resigned from her role after just eight months in the position.
The executive joined L Brands in 2008 and became CEO of the company’s Pink apparel brand in 2018, before taking on the role of Victoria’s Secret CEO in July 2022.
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