Waitrose will expand its export business as demand for its products abroad continue to soar.
The upmarket supermarket said its export sales were up 14% on last year and is targeting 10% growth for next year.
It said global demand for its own-brand products has grown by 92% in the last decade as it continues to expand into new territories.
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The grocer, which started exporting products more than 25 years ago, said it had been in discussions with several international supermarkets and distributors to expand its portfolio into new and existing markets, including Asia, Africa, the Caribbean and Europe.
Waitrose currently ships to 42 territories, such as Malaysia, Chile, Jordan, Singapore, Vietnam, Thailand and nine Caribbean islands.
The supermarket said that over 2,000 of its own-brand products, from chilled and frozen to cupboard essentials and health and beauty lines, were available around the world.
It added that its top selling products for the year so far are Essential Waitrose Chopped Tomatoes, with 200,000 cans sold, and Essential Waitrose Toilet Paper, with 120,000 rolls purchased.
Waitrose executive director James Bailey said: “Waitrose has truly been overheard around the world and shoppers from Antigua to Vietnam want to get their hands on our products, which are renowned for taste, quality and provenance.
“We’re now expanding our international business to cater for the growing global demand from local residents and British expats who miss the taste of Waitrose from home.”
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