Aldi and Lidl have both enjoyed a record-breaking Christmas trading period as shoppers flocked to the discounters over the holiday period.
Aldi reported that sales topped £1.5bn for the first time in the four weeks to December 24, up 8% rise on last year’s figures.
The supermarket reported that Friday 22nd December was its busiest trading day, with over 2.5m customers flocking to its stores.
Following its bumper Christmas, the supermarket’s UK and Ireland chief executive Giles Hurley has promised to continue lowering the cost of groceries in the new year.
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He said: “We’re really grateful that so many customers chose Aldi for their main Christmas shop this year.
“As the UK’s cheapest supermarket, we were able to help customers enjoy the Christmas they deserve and provide them with high quality products at the most affordable prices.
“As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi because we have the lowest grocery prices in Britain.”
Rival Lidl also recorded a record-breaking Christmas, with sales up 12% year-on-year thanks to an increased demand of its own-brand premium Deluxe line.
The supermarket said the return of its Advent promotion on its rewards app saw engagement and redemption triple compared to last year.
Lidl GB chief executive Ryan McDonnell said: “I’m incredibly proud of our performance this Christmas in what was the busiest trading period in our history.
“Deluxe proved to be a standout winner this Christmas with record-breaking sales as we saw customers not only start their festive celebrations early but trade up to premium lines across all categories.
“As we look ahead into 2024 and even higher footfall, we remain relentlessly focused on continuing to do what we do best – which is always offering the highest quality on the market for unbeatable value.”
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