B&M hails positive performance as festive sales rise

B&M saw sales rise 5% over its third quarter, despite experiencing a slowdown in growth.

Like-for-likes edged up 1.2%, despite being up against a tough comparison period last year, as total sales at the discount retailer hit £1.65bn over the 13 weeks to December 2023.

The business said it sold “excellent” volumes of general merchandise over the period.

UK sales increased 3.7% to £1.35bn while B&M’s French business saw a 11.3% uptick in sales. Heron Foods revenues rose 11.7%.


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B&M CEO Alex Russo said: “The performance across the ‘golden quarter’ has been pleasing, with strong operational execution across the three businesses.

“Our strategy remains unchanged – we are an everyday low-price discounter with a laser-focus in keeping excellence in retail standards and our costs the lowest.

“This allows us to provide our products at the best price to all customers, many of whom continue to face significant cost-of-living pressures.”

B&M reiterated is guidance for the year of £620m to £630m.

The value retailer, which will have opened 76 new stores in its current financial year, plans to open more than 45 B&M UK stores in its next two financial years to drive “disciplined cash-generating growth”.

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