Superdry mulls UK store closures in fight for survival

Superdry
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Superdry is drawing up plans to close UK stores and cut rents as the group works with advisers at PwC on restructuring plans.

Options for the retailer could include a company voluntary arrangement (CVA).

The struggling business has been attempting to negotiate consensual rent cuts on problematic stores.

Superdry currently operates 216 shops, with 96 based in the UK.


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The development comes after the group’s boss Julian Dunkerton admitted Superdry was facing a “difficult period” ahead, as it posted widening losses and revealed CFO Shaun Wills had quit the business.

The retailer’s sales plunged 23% to £219.8m in the half to 28 October, which it blamed on a challenging retail market, unseasonable weather and underperformance of its wholesale segment.

However, Superdry had seen some “more encouraging trends” during the recent cold snap, with sales falling at a slower rate of 13.7% in the 12 weeks to 20 January.

In December, the business also revealed it was considering the sale of its brand rights in the US and Middle East as it sought to boost its liquidity.

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1 Comment. Leave new

  • Peter 2 years ago

    It’s a store for dads in their 40’s it’s not trendy and the fake Japanese is now cringe to younger people. It’s not evolved as a brand and the quality is now much lower pushing away former customers while not gaining new ones.

    Reply

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Superdry is drawing up plans to close UK stores and cut rents as the group works with advisers at PwC on restructuring plans.

Options for the retailer could include a company voluntary arrangement (CVA).

The struggling business has been attempting to negotiate consensual rent cuts on problematic stores.

Superdry currently operates 216 shops, with 96 based in the UK.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning 


The development comes after the group’s boss Julian Dunkerton admitted Superdry was facing a “difficult period” ahead, as it posted widening losses and revealed CFO Shaun Wills had quit the business.

The retailer’s sales plunged 23% to £219.8m in the half to 28 October, which it blamed on a challenging retail market, unseasonable weather and underperformance of its wholesale segment.

However, Superdry had seen some “more encouraging trends” during the recent cold snap, with sales falling at a slower rate of 13.7% in the 12 weeks to 20 January.

In December, the business also revealed it was considering the sale of its brand rights in the US and Middle East as it sought to boost its liquidity.

Click here to sign up to Retail Gazette‘s free daily email newsletter

FashionNews

1 Comment. Leave new

  • Peter 2 years ago

    It’s a store for dads in their 40’s it’s not trendy and the fake Japanese is now cringe to younger people. It’s not evolved as a brand and the quality is now much lower pushing away former customers while not gaining new ones.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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