Superdry has settled its dispute against outdoor retailer Dryrobe over an alleged trademark infringement of the font used in the brand’s logo.
Dryrobe has agreed to “cease use of the [stylised Dryrobe sign] or any marks which contain the element ‘dry’ depicted using any member of the Helvetica family of fonts both on product and across all point of sale and digital materials”, as well as not to order more stock featuring the sign.
Superdry said in a statement it was “pleased to have reached a settlement with Dryrobe in its High Court claim for damages concerning the breach of a previous agreement, whereby Dryrobe would not order more stock featuring a logo which infringed Superdry’s brand.
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“The terms of the settlement are confidential. Superdry will always take all necessary steps to protect its brand and intellectual property,” it continued.
The fashion retailer is currently suing Manchester City over an alleged trademark infringement on its “Asahi super ‘dry’” mens and womens training kits for 2023/24.
Superdry claims the alleged “the differences between Super ‘Dry’ and Superdry are so insignificant that they may go unnoticed by the average consumer”.
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