B&M has launched a new food campaign across its stores and website, dubbed its “big food event”.
The campaign, which seems to slam the loyalty schemes launched by many UK supermarkets in recent months, features the tagline “No gimmicks” and “No loyalty cards” while highlighting that it offers “everyday low prices 365 days a year”.
The variety retailer’s event offers savings across a range of well-known brands, such as Frylight cooking oil for £1.75, Batchelors Super Noodles for 80p, and a 120-pack of Tetley tea bags for £3.
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Alongside the food campaign, B&M has also rolled out a host of deals across its gardening, electricals, home, pets, stationery and everyday essentials ranges.
The news comes after Sainsbury’s recently unveiled its latest value offering, ‘Low Everyday Prices’, which it said gave shoppers “market low prices” on selected big brand products, many of which aren’t available in Aldi.
The new offer, which replaces Price Lock, gives customers great value on over 1000 favourites, including PG Tips Tea Bags, Quaker Rolled Porridge and Surf Tropical Lily Washing Powder.
Major supermarkets across the UK, including Tesco, Sainsbury’s, Morrisons and Asda all offer loyalty rewards schemes.
But at the start of the year, the Competition and Markets Authority kicked off a review into whether loyalty pricing is misleading shoppers.
The investigation, which will update next in July, is considering factors such as if a loyalty price is a genuine promotion or as good as a deal is presented, and is looking into whether any groups of shoppers are disadvantaged by this type of promotional activity.
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