George at Asda has posted “soaring growth” in online and in-store fashion sales over the sector’s latest six month-period.
The grocer said its clothing brand was “significantly outperforming the market, cementing its position as one of the UK’s largest and most successful fashion retailers”.
George managing director Liz Evans said: “Our mission is to deliver great quality and style at a brilliant price across our George clothing and homeware ranges and it’s great to see it’s working for our customers.”
“Demand and growth in the last 6-month period is reflective of the investment into our teams, product and channels as we reinvigorate our brand and focus on understanding what our customers need and value.”
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George grew online fashion sales by 13.4% over the 24 weeks to 3 March 2024, according to Kantar – outpacing the market’s 2.1% growth.
While George also outperformed the fashion market in Asda’s stores as fashion sales by value in store rose by 5% over the 24 weeks, compared with 0.7% across the market.
It added that its strong in-store fashion sales volumes growth of 1.1% streaked ahead of a sharp 5.5% fall across the sector.
Evans added: “As we continue to reinvigorate our retail proposition and build customer-centric destinations, our outperformance to the market demonstrates the growth potential George has.”
“Early sales indications from our Spring collections suggest George will continue to win in womens and menswear whilst maintaining its position as the UK’s third-largest apparel retailer by sales volume.”
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