ProCook reports sales uplift after launching new stores

ProCook saw retail revenues soar almost 9% in its fourth quarter, after opening two new stores during its prior three month period.

Total sales at the business were up 4.8% to £13.2m during the 12 weeks to 31 March as like-for-like revenue nudged up 1.5%.

The results come after the kitchenware company rolled out a new small kitchen electricals range last month.

The brand also relocated and upsized one of its existing stores in the fourth quarter, and closed three of its smaller garden centre sites as well as its Cookery School.

Online like-for-like sales were down 2.5%, while the retailer’s full year sales increased 0.4% to £62.6m.

Looking ahead, ProCook said it expects its full year underlying pre-tax profit to be marginally higher than market expectations, between £0.5m to £1m.


Subscribe to Retail Gazette for free

 Sign up here to get the latest news straight into your inbox each morning 


ProCook chief executive Lee Tappenden said: “I am pleased with the growing momentum in our performance which reflects the enhanced range, experience and value we are delivering to our customers.”

“Despite the market remaining subdued, we are gaining share giving us confidence that our proposition continues to resonate with consumers.”

He continued: “We look forward to delivering further strategic progress as we continue to build an even stronger customer-focused business which will allow us to accelerate profitable growth as trading conditions improve.”

In January, ProCook posted a rise in golden quarter sales, but warned it remained wary of dampened consumer sentiment and the impact of the red sea attacks on future trading.

Sales for the kitchenware retailer edged up 3% to £23.1m during the 12 weeks to 7 January, however, on a like-for-like basis revenue slipped 0.4%.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Home & DIYNews

Filters

RELATED STORIES

Menu

Close popup