Monsoon has launched a partnership with clothing rental specialist MyWardrobe to offer shoppers a capsule collection of bridalwear and occasion dresses for hire.
The addition of Rent Monsoon to the retailer’s website allows customers to rent a range of wedding dresses and products for the “modern bride”, such as its bestselling feather-trimmed bridal jumpsuit, as well as a limited collection of new season’s occasion dresses and formalwear.
The fashion brand, which posted a 18% profits plunge in the year to 26 August 2023, will offer a selection of each of current season’s most trend-led garments for hire.
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The collection launches with 30 rental options, consisting of nine bridal pieces, 11 bridesmaid dresses and 10 occasion dresses.
Monsoon buying and merchandise director Naomi Robertson said: “Dress rental allows our customers to wear and return our most gorgeous bridal and occasion pieces, ever widening our reach and giving modern women a more affordable and sustainable choice.”
The retailer joins a host of retailers offering rental fashion to shoppers, with Asos and Warehouse launching a rental collection on Hirestreet last year.
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