Castore has appointed former JD Sports exec Peter Alecock to serve in its newly-created position of commercial director.
Alecock most recently held the position of CEO at home and fashion retailer Joe Browns, working in the role from July 2022 until February this year.
Prior to that, he served as JD Sports chief operating officer from September 2019 until May 2022, after working at the sportswear giant under various commercial roles for 16 years.
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As commercial director, Alecock will be in charge of the sportswear brand’s overall channel performance in retail, wholesale and ecommerce for both partnerships as well as its mainline divisions, according to Drapers.
Castore, which was named as the second fastest-growing private company in Britain in June 2023, has hired various new members to its leadership team this year, including Secret Sales exec Leon Shepherd as chief technology officer and JD Sports veteran Stuart Puddy as investment director.
The business secured £150m from new and existing backers in November, under a deal valuing it at almost £1bn.
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