AllSaints has launched the UK’s first unlimited fashion rental service.
The fashion retailer’s new offer will allow customers an unlimited subscription for its men and womens’ clothing with free shipping for a fee of £79 per month.
The service offers unlimited returns where members can return one or two garments at a time, while shoppers also have the option to purchase items for 60% of their retail price.
AllSaints rental offers complimentary dry cleaning, inspection and repair, and cleans the garments using less water and electricity than traditional laundry to offer an “eco-friendly” practice, it said.
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As well as its monthly membership, the retailer’s service enables customers to gift AllSaints rental to friends and family.
They can also make use of a ‘Dart’ feature, which allows them to customise their next shipment and speed up processing time between deliveries.
AllSaints joins brands such as Monsoon, which launched a partnership with clothing rental specialist MyWardrobe in June to offer shoppers a capsule collection of bridalwear and occasion dresses for hire.
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