Frasers Group has acquired a stake in premium sport and fashion retail and distributor Hudson Malta as it continues its international expansion.
The Sports Direct owner has purchased a “significant non-controlling shareholding” in the Malta based business that operates across 36 African countries.
Hudson lists brands such as Nike, Converse, Timberland, Columbia, New Era, Mango, The North Face and Tommy Hilfiger in its portfolio.
The deal includes the possibility for Frasers to made additional investments in Hudson in the future, which could lead to the group gaining a controlling interest in the firm.
Under the partnership, Sports Direct and USC will open its first store in Malta next year. The group added the deal will help accelerate the expansion of its flagship sports retailer across Northwest Africa.
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Frasers Group chief executive Michael Murray said: “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA.
“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”
Hudson CEO Chris Muscat added: “We are thrilled to announce that, subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey.
“This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group’s expansion strategy.
“With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well-positioned to expand its existing business and unlock new opportunities.”
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