Co-op has launched its member pricing on Deliveroo, providing another boost to its membership ambitions of 8 million customers signed up by 2030.
The convenience chain’s exclusive pricing applies to 100 key lines and everyday essentials, which can be accessed by customers inputting their membership number at checkout.
Co-op said its online business had “grown at pace” and around 1,300 of its stores now act as local fulfilment hubs for online orders placed via Deliveroo.
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The retailer’s ecommerce director Chris Conway said: “Growing and innovating our online channels is a fundamental part of our convenience approach.
“As a co-operative, membership is what makes us different, and we work to create value for our member-owners who are at the very heart of our business.
“We are committed to offering great value, deals and promotions for everyone to enjoy, along with a focus on providing savings to those who own our business, our members, with member price benefits across an extensive range and choice of everyday essentials online as well as in store.”
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