Jollyes has completed the removal of small animals from all its stores across the UK as it accelerates the roll out of raw frozen food.
The pet superstore chain has been phasing out the sale of live rabbits, guinea pigs and birds from its stores over the last 12 months.
The retailer has replaced the space in store with freezers to grow its raw frozen food ranges to meet growing demand.
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Jollyes chief executive officer Joe Wykes said: “We know the sale of live animals at pet stores has provoked a strong reaction from many over the years. And of course, we know how much our colleagues loved to look after them.
“But while we will, of course, continue to sell everything a responsible rabbit, guinea pig or bird owner needs for their pets, their removal from our stores has opened up an opportunity for us to expand the frozen raw category that’s significantly growing in popularity amongst dog owners.”
At the start of the year, Jollyes reduced the prices on over 3,000 products as part of a multi-million pound investment into improving value for its customers.
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