Topshop has dropped its biggest hint yet that a return to physical retail is on the cards, suggesting at a potential launch this summer.
The fashion retailer shared another three cryptic posts on Instagram this week, with the caption reading: “We’ll see you IRL in August”.
The post is the latest in a series of messages aimed at re-engaging customers.
In March, Topshop posted “we missed you too” across its channels, followed by a series of screenshots showing media speculation about a physical comeback.
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Last year Asos sold a 75% stake in the Topshop and Topman brands to Bestseller forming a joint venture aimed at unlocking new growth opportunities.
While the initial focus remained on relaunching the brands online, CEO José Antonio Ramos Calamonte said at the time that the partnership would enable Topshop and Topman to benefit from Bestseller’s “extensive expertise and a presence in other channels, including wholesale and physical stores”.
No official details of any store openings have been confirmed. However, the August reference suggests a potential summer launch, which would mark the brand’s first return to the high street since Asos acquired it — along with Topman, Miss Selfridge and HIIT — out of administration in 2021.
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