Very has launched a new boutique fashion range in its latest of category enhancements.
The online department store has introduced over 100 individual product lines across several premium brands, including Elliatt, Castañer and Vivere.
It said the new lines aim to offer shoppers “more choice, while giving them the ease of being able to buy every-day fashion fixes and their occasion wear in one transaction”.
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The Very Group trading director Ben Davidson said: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category.
“Holiday and occasionwear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the mediterranean, including Castañer which offers the perfect footwear range for the summer months.
“Across the business we’ve been working hard to bring new brands and ways of shopping our retail offer to our customer.
“With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress.”
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