John Lewis has appointed Dom McBrien as its new chief digital & omnichannel officer, strengthening its leadership team as the department store pushes ahead with its transformation strategy.
McBrien, who takes up the role on 1 October, will sit on the John Lewis management board and report to managing director Peter Ruis.
He brings more than 20 years of digital retail experience, most recently as CEO of Body&Fit and global president for direct-to-consumer at Glanbia Performance Nutrition.
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McBrien has also held senior roles across some of the UK’s biggest retail names. At The White Company, where he spent five years as multichannel director, he oversaw trading, performance marketing and customer service, launched its US online business, and was named UK Digital Master of the Year in 2016.
Before that, as multichannel trading director at M&S, he drove double-digit growth at M&S.com to £800m in annual sales, managing a 300-strong team.
At New Look, he led a major ecommerce re-platforming, launched its first app, and helped propel the brand into the UK’s top three most visited fashion sites.
Ruis said McBrien’s “extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
McBrien added: “The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting.”
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