AllSaints has opened its latest UK store at the iconic Battersea Power Station in London, marking the fashion brand’s ninth store launch in the country this year.
The 2,000 sq ft store, which opened on Wednesday (November 5), is located on the upper ground floor of Turbine Hall B, neighbouring Curated Makers and Swatch, and across from Under Armour.
The space reflects AllSaints’ elevated design concept introduced in Los Angeles in 2024, combining a bright, modern aesthetic with signature sewing machine installations and the brand’s distinctive lighting.
Shoppers can explore a full range of menswear and womenswear, along with footwear and fragrances. The opening has also created five new jobs, with a dedicated team to ensure a standout customer experience.
The Grade II listed Battersea Power Station hosts over 150 British and international brands, including Aesop, Calvin Klein and Mulberry.
The area also features bars, restaurants, leisure and entertainment venues, a six-acre riverside park, and historic spaces, attracting more than 30 million visitors since 2022.
The new AllSaints store is open from 10am-8pm Monday to Saturday and 12pm-6pm on Sundays.
To mark the opening, AllSaints will host a launch party on Saturday, November 8, featuring live music and 300 prizes for visitors, echoing celebrations held for its recent Cribbs Causeway store launch.
Frankie Mallinson, AllSaints’ global retail director, said: “We’re excited to unveil our new AllSaints store at Battersea Power Station, an iconic London landmark that embodies the creativity and modern edge synonymous with our brand.
“Opening in another key fashion and cultural destination reinforces our continued commitment to growing AllSaints’ presence across the capital and connecting with our community in inspiring new spaces.”
Renee Moran, interim head of asset management at Battersea Power Station Development Company, added:“AllSaints is a defining brand on the UK high street with a strong connection to pop culture and British heritage, making it a perfect fit for Battersea Power Station.
The new AllSaints store opens in line with our exciting Christmas decorations and events, adding to the vibrant mix of brands that make for the perfect festive day out.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
