Co-op is set to become the first UK convenience retailer to meet 100% cage-free standards across its entire continental meat range by the end of the year, marking a major step forward in its animal welfare agenda.
The move means all of the convenience retailer’s Spanish, German and Italian continental lines, including Prosciutto, Parma Ham, Salami, Mortadella and Chorizo, will be sourced from pigs raised without confinement.
It is understood the decision will see farrowing crates and sow stalls banned across the range, extending the standards Co-op introduced in 2018 for its fresh pork, bacon, sausage, gammon and ham.
Co-op senior agriculture manager Joseph Keating: “Meeting our 100% cage-free commitment across our continental meat range is a significant step forward for Co-op and reflects our unwavering dedication to lead the way in improving animal welfare standards across our supply chains.
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“Our long-term partnership with The Compleat Food Group has been instrumental in delivering these improvements, and together we’re proud to set a new benchmark for the industry.”
The move has been welcomed by Compassion in World Farming, with food business global director Dr Tracey Jones adding: “We’re delighted the Co-op will meet its pledge to end the use of farrowing crates and sow stalls in its continental meat supply by year-end, fulfilling its 2025 commitment under Compassion’s Cage Free Award.
“Combined with its UK outdoor-bred pig production, and free-range eggs and own-brand egg products, the Co-op is demonstrating leadership in advancing the cage-free agenda.”
Co-op said the shift reflects its long-standing commitment to responsible sourcing, with supplier partner The Compleat Food Group playing a central role in delivering the move across Europe.
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