Feather & Black, part of Dreams, has opened two standalone stores in London’s Kingston and Tottenham Court Road.
They are the brand’s first dedicated openings since 2020 and form part of Dreams‘ strategy to increase its growth.
The shops will feature eleven of the brand’s bed ranges, matching furniture and mattress assortment. including collaborations with Vispring and Hypnos.
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Jonathan Hirst, CEO at Dreams said: “We are seeing continued consumer demand for high-quality, design-led bedroom furniture and a desire to experience before buying. Opening these new standalone Feather & Black stores squarely responds to this trend, giving customers an additional, premium touch point with the brand, and underscores our confidence in its long-term growth potential.
“A big thank you to the entire team who have made this a reality for our customers, and we look forward to welcoming shoppers through the doors later this month.”
The Kingston location is 2,554 square feet. The Tottenham Court Road store spans 2,184 square feet and created 12 new jobs for the area.
Both stores are open now.
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