Rituals Cosmetics saw sales increase in its latest annual results, as it celebrated its 25th anniversary.
The beauty retailer recorded a net revenue of £2.10bn (€2.43bn) in FY (full year) 2025, up 16% year on year (YOY).
The company’s EBITDA (earnings before interest, taxes, depreciation and amortisation) came in at £471.8m (€545m), representing a margin of ca. 22.5%.
Rituals reported “record-breaking growth” across France, Italy and the UK during the period.
The brand opened more than 200 boutiques across the world in 2025, including new flagship stores in Oxford Street in London, Bahnhofstrasse in Zurich and Gràcia Street in Barcelona.
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Rituals noted that it had “strengthened” its digital performance, with online sales now representing over 20% of its total revenue.
Alongside continued expansion in Europe and the UK, the business also witnessed further growth in Greater China and the Middle East.
Rituals founder and CEO Raymond Cloosterman said: “Our 25th anniversary is a milestone for everyone who has contributed to building Rituals into this wonderful company. I am immensely proud and grateful.
“It has always been my dream to create a global ‘Feelgood Luxury’ brand. A unique proposition within the industry.
“Combining high end luxury products with an accessible price point and creating positive impact, we are redefining luxury.”
He continued: “Looking ahead, 2026 will be an investment year focused on sustaining our momentum.
“We will refit 1,500 stores, expand further in Asia, accelerate new product innovation and continue the rollout of Mind Oasis.
“Our ambition is clear: growing our business while making a positive impact on people and planet.”
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