Menswear specialist Suit Direct reopened its store at Cheshire Oaks Designer Outlet last week, as it introduced its latest retail concept under its ongoing UK store investment strategy.
The revamped shop, which launched on March 27, features a more premium, high-street inspired approach to design, combining upgraded materials, an improved layout and enhanced visual merchandising designed to elevate the in-store experience.
The new concept removes the central partitioning from the store, opening up the full width of the shop to improve product visibility and shopper flow.
Other new elements of the refurbished store include high-street inspired finishings, enhanced lighting, a new concept cash desk, an improved fitting room experience, expanded merchandising capabilities, increased mirror placement and a sustainable flooring solution.
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Additionally, the store features updated mannequin collections, refined metalwork to improve sightlines, as well as integrated visual merchandising features to support cross-selling.
Retail director of Suit Direct owner Baird Group Amanda Argent said: “This reopening at Cheshire Oaks reflects our continued commitment to investing in high-quality retail destinations, which is evident in the upgraded shop fit, materials and overall in-store experience.
“As we continue to grow, we remain focused on opening stores in high-footfall shopping centres and key high street locations that help us build brand awareness and reach new customers.
“Through our experience, we know that a store size of around 1200–2000 square feet allows us to deliver the right product offer while driving optimum retail density.”
She added: “This latest investment forms part of a broader expansion pipeline, with recent openings including Liverpool in December, Watford launching on the 10th April, and further stores planned over the next 24 months.
“We’re also continuing to evolve our product offer, including the launch of our exclusive Ted Baker Endurance casual range this April, as we broaden beyond tailoring to meet changing customer demand.”
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