Lingerie and nightwear brand Boux Avenue has given its Westfield White City store a makeover.
The redesign includes new fitting rooms that have concierge buttons and multiple lighting options- day, dusk and night.
To celebrate the opening, the lingerie brand will be offering goody bags to the first 100 shoppers who spend over £50 on opening day.
Consumers will also be able to listen to DJ and personalise their purchases at a free embroidery station.
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They will also be able to take part in a Spin to Win, with discounts, gift cards and mystery gifts available as prizes.
Chief design and product officer at Boux Avenue Zoe Price Smith said: “We’re delighted to offer our customers a fresh and contemporary new shop fit for our loyal and new customers.
“Be sure to come and visit us at the updated Westfield White City store located on Level One, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit, with 81% of us wearing the wrong bra size. This is the perfect opportunity to be professionally fitted and discover your true size.”
This follows the opening of the brands Bluewater store in March and northern flagship store in Manchester.
*Updated to include store imagery
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