British shoe firm Clarks has unveiled a nationwide Back-to-School campaign.
Titled ‘Jump into Clarks’, the campaign will roll out across TV, social media, owned digital channels and in-store. It aims to “capture the excitement” of returning to school.
The marketing drive highlights that selected school shoes are available from £25. It also showcases the retailer’s limited time three pairs for the price of two promotion.
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The campaign centres around a reworked version of Kris Kross’ 90s hit Jump and stars young actors from Somerset, Clarks home county.
Dawn Porto, Clarks chief product officer, said: “We know families are looking for great value, but they don’t want to compromise on quality.
“Our school range is designed to deliver both, giving parents more choice than ever before while staying true to the comfort, durability and expert fitting Clarks is known for”.
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