Goldsmiths has opened an upsized store at Harlequin Watford shopping centre.
The expansion has extended the jewellery retailer’s original store by 217 per cent from 1,528 sq ft to 4,840 sq ft. It has also delivered Goldsmiths’ latest hybrid concept to the centre.
The launch has allowed Goldsmiths to “serve the high demand of Harlequin’s affluent visitors,” with major expansions being made to its dedicated areas for Rolex, Tudor, Tag Heuer, Breitling, Longines, and Tissot.
Additionally, the new space has led to a fresh offering at the centre of branded jewellery areas for Roberto Coin and Fope.
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Located close to complementary premium jewellers Swarovski and Ernest Jones, Goldsmiths’ reinvestment reaffirms Harlequin Watford’s position as “a prime location for international retailers with ambition for growth,” the business said.
Robert Jewell, managing director of asset management at Pradera, asset manager of Harlequin Watford said: “A brand such as Goldsmiths more than doubling in size at Harlequin demonstrates the unrivalled value they see in being at the centre.
“The retailer’s international, revered reputation reflects the quality we constantly seek to deliver, and signals that Goldsmiths has chosen to expand at Harlequin not only out of necessity due to high sales, but because it recognises the destination’s prime position in the retail market.”
He continued: “We are committed to taking measures to ensure any investment is right for the centre, evolving the space in a way that benefits both visitors and the brand alike.”
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