Sofa Club has brought its new retail concept to Wales, with a 13,500 sq ft full-service store on Hadfield Road, Cardiff.
The new store showcases “an elevated new design concept” which has been “created to reflect the brand’s distinctive aesthetic”.
Forming “more than a traditional furniture showroom,” the space has been “designed as somewhere to shop, dwell and enjoy,” the sofa retailer said.
Against “a cool, sophisticated backdrop,” customers will be able to browse Sofa Club’s collections at their own pace while receiving expert support to “find the perfect product for their home”.
A bespoke sofa atelier will be at the heart of the new store, creating a dedicated space for customers to explore and discover the different fabrics available across Sofa Club’s collections.
The shop also features an in-store bar area, where shoppers can have drinks while browsing sofas.
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The launch represents the next evolution of the Sofa Club retail experience, the business said, “combining design, hospitality and personal service in an inspiring environment that brings the brand to life”.
The launch also comes as the sofa retailer pushes ahead with its UK retail expansion.
Sofa Club MD Paul Brennan said: “We’re so excited to be opening the doors to our new Cardiff store.
“This is a significant space for Sofa Club and an opportunity for us to bring our new store concept to Wales in a really exciting way.”
He added: “We want sofa shopping to feel inspiring and enjoyable, so we’ve created a space where customers can take their time, explore our collections, visit our sofa atelier and enjoy a drink while creating something that feels perfect for their home.
“We can’t wait to welcome Cardiff in.”
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