Sainsbury’s has described its Tu AW26 collection as its “most confident collection to date”, with the range including four times more premium knitwear options.

The supermarket fashion brand’s latest range is designed to keep value front and centre, with 86 per cent of AW26 womenswear priced under £30, and 65 per cent under £25.

Following the success of Tu’s sold-out 2025 cashmere launch, and this summer’s linen edit, AW26 is designed to build on growing demand for quality pieces at accessible prices.

Lambswool items are available from £34, mohair from £45 and cashmere from £69.

Mel Evans, head of womenswear buying, said: “This season is a real step forward for Tu womenswear. We’ve put a lot of focus into fabric, fit and design detail, creating pieces that feel special while still delivering the value our customers expect from us.”

She added: “What I love about AW26 is that it gives customers more choice across every part of their wardrobe, from cashmere, lambswool and mohair knitwear to standout coats, accessories and easy everyday pieces. Customers don’t have to choose between style, quality and value.

“This collection brings all three together in a way that feels modern, wearable and accessible. My personal favourite is the Double-Faced Wool Blend Coat. It has that polished, premium feel, but it’s still incredibly versatile and easy to wear.”

The AW26 womenswear collection launches in phased drops from September through to December, available online at tu.co.uk and argos.co.uk, and in selected Sainsbury’s stores nationwide. Prices start from £5, with womenswear available in UK sizes 6-26 and XS-XL and footwear in UK sizes 3-8.

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