Men‘s natural skincare brand Bulldog has added a face wash to its choice of sensitive skin products.

Bulldog Sensitive Face Wash, which rolls into 650 Tesco stores in mid-July (rsp £4.99/150ml), consists of two essential oils and green tea.

The company has taken action following research by Kantar Worldpanel which claimed that about 50 per cent of men have sensitive skin. The face wash will join the Sensitive Moisturiser and Shave Cream on-shelf and ‘will appeal to men who claimed to have sensitive skin‘, said company founder Simon Duffy.