Premium department store group House of Fraser is to offer its customers a seven day a week delivery service for orders made online.
The company is claiming a first for the UK retail sector by offering delivery on online orders seven days a week and in the evening when most people are home from work.
The service will initially cost customers £6 per order and will mean customers who order their goods before midnight can receive them between 6pm and 10pm the following evening.
The department store chain is also planning to introduce same day deliveries to selected stores by Christmas, allowing shoppers to order online until 11am and pick up their items from 5pm.
Andy Harding, the retailer’s executive director for multi-channel, said: “We listened to customer feedback which suggested a need for a more flexible delivery fulfillmentHouse of Fraser launches next evening delivery based around standard working hours.
“A four-hour delivery window, post standard working hours, seemed like the most logical and convenient time. It was also important that customers had the opportunity to shop late and receive their goods the next day.”