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More grandmas using technology to shop, says Asda

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More and more grandmas than ever are using tech to help their income or pension stretch further.

The latest Asda Mumdex report reveals that 85 per cent of grandmas over the age of 60, and almost half of over 70s, have turned to the internet and apps to save money. The poll of over 5,500 mums of all ages across the UK also shows that nine in 10 younger mums are using the web to save money.

Hayley Tatum, Asda’s Executive People Director said: “Mums of all ages are now turning to technology when it comes to managing the household budget. It’s refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation. ”

The findings coincide with Shoppercentric’s UK report last month on older shoppers which found that 39 per cent of 60-69 year olds own smartphones while 67 per cent own a PC or laptop. They found that over six out of ten shoppers aged 50+ were enjoying retirement and freedom and 59 per cent were worrying less about money.

Tatum added: “In general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further.”

Published on Friday 03 January by Editorial Assistant

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