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Duvet & Pillow Warehouse to rebrand as Soak & Sleep

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Online retailer Duvet & Pillow Warehouse is to rebrand as Soak & Sleep on 5 March as the brand expands its offering into the bath market.

The firm, which launched seven years ago, appointed retail veteran Sir Stuart Rose as Chairman last November and hopes to further its impressive growth in the next four years.

“We wanted a fantastic new name to match the quality of our product offering. We love Soak & Sleep as it’s catchy and sums us up perfectly,” said Charlie Hunt, Founder and CEO.

The company launched as Duvet & Pillow Warehouse seven years ago and has grown from an annual turnover of £64,000 in 2007 to a current turnover of £12m. It aims to turn over £50m in the next four years.

Published on Wednesday 05 February by Editorial Assistant

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