The Co-operative food is hoping to engage customer’s in-store with a tablet that will be attached to shopping trollies.
An android tablet will be fixed to the handle which the Co-op hope will encourage shoppers to express their opinions on issues as they shop. It will be trialled in 33 stores.
Customers will be prompted for feedback when they arrive in certain sectors such as the bakery and the tablet will ask a series of questions about the store layout, the ranges carried and products stocked. It will also prompt feedback on a series of societal issues such as sustainable food, youth unemployment and localism.
The company say the technology will help it to maximise its customer offering and to determine how it fulfils its new ethical and community purpose.
Andrew Mann, customer director at The Co-operative food, said: “If we are to fulfil our ambition to be the UK’s best local food retailer it is really important that we know what our members think about our stores and act upon their feedback.
“The high tech trollies not only make it easy for customers to tell us about their shopping experience but because the information is collated digitally we can access what they say almost instantly.
“Our new stated purpose emphasises the importance we place on communities and so this feedback will also enable us to find out what our members and customers think about our community engagement.”
There is currently a co-op food store in every UK postal area with the firm committing to open more than 100 stores this year and over 150 community stores per annum over the next four years.