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ShopDirect Launches Very iPhone app with image recognition technology

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Multi-brand digital retailer Shop Direct, has launched a new Very.co.uk iPhone app to offer its customers an “easier, more engaging user experience.”

The app boasts cutting-edge image recognition technology that allows shoppers to snaps clothes they covet and subsequently search for similar patterns across Very.co.uk’s vast product range. ‘Search and browse’ has also been optimised to enable smoother and faster navigation of the 946 brands currently sold on Very. Customers can also track their orders in just one tap and make payments on-the-go.

Feedback from shoppers indicates that they find apps a more secure environment to manage their accounts; they can now check their balance and available funds and pay their statement in just a couple of clicks.

The launch, which is the etail group’s first transactional shopping app, marks the start of an increased investment in apps to further boost Shop Direct’s mobile artillery. Mobile is now its largest sales channel and accounted for 58% of online sales at flagship brand Very.co.uk over Christmas.

Shop Direct Ecommerce Director Jonathan Wall said: “Mobile sales continue to grow at pace. Customers are shopping when they want, where they want and mobile is making this possible. A world class app is now a must-have.

“Our new Very.co.uk app will make our customers’ shopping experience smoother, slicker and speedier than ever before.”

Shop Direct has initially launched the app on iOS, which accounts for over 50% of traffic to its websites, but plans to launch on Android later this year.

The retailer has begun promoting the launch to users of Very.co.uk’s existing app and will kickstart a campaign to attract new customers in the next few months.

Shop Direct is the UK’s fourth largest online retailer, with annual sales of more than £1.7bn. Its digital department store brands include Very.co.uk, which was launched in 2009 and is now a £800m brand, receiving over a million visits each day.

Published on Wednesday 28 January by Veebs Sabharwal

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